The Bloom Blog

Guest Blogs, Tips & Tricks Lucian Chevallier Guest Blogs, Tips & Tricks Lucian Chevallier

Friend or foe: the impact of AI on creating websites

Is AI a game-changer or a challenge for web designers? In this guest post by Lucian Chevallier, we explore how AI can enhance website creation, offering tools for rapid prototyping, idea generation, and customer engagement. Lucian also highlights the risks of overreliance on AI, reminding us to blend human creativity with technological advancements for the best results.

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Design Tips, Tips & Tricks Amy Walters Design Tips, Tips & Tricks Amy Walters

7 tools to enhance your designs and improve your workflow 🙌

In this fast-paced world of business, every tool that saves time and enhances quality is a game-changer. Here are seven helpful tools designed to improve your workflow and make an impact, whether you’re refreshing your brand, tackling design tasks, or staying organised. From AI-driven colour palette generators like ColorMagic to the flexibility of Canva’s Bulk Edit feature, each of these tools has a unique superpower to offer your business. Have you tried any of them yet?

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Guest Blogs, Tips & Tricks Michelle Smith Guest Blogs, Tips & Tricks Michelle Smith

Building your Business Story

Are you working on your business or just living in it? Michelle Smith offers a quick win to enhance your brand strategy by creating your business story. This essential exercise helps forge human connections, boosts brand recall, and sets you apart from competitors. Dive in and discover how a captivating narrative can transform your business journey!

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Guest Blogs, Tips & Tricks Emma Read Guest Blogs, Tips & Tricks Emma Read

Revolutionise Your Workday in 2024: 8 Strategies for Streamlined Success

Start your 2024 with a bang! Emma Read shares 8 transformative strategies to revolutionise your workday, empowering you to work smarter, not harder. Learn how to set clear goals, implement time-blocking, streamline communication, and more, to elevate your productivity and success. Embrace the new year with effective tools that make your workdays fantastic!

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Guest Blogs, Tips & Tricks Kerry Ferguson Guest Blogs, Tips & Tricks Kerry Ferguson

SEO in Six Steps

Kerry Ferguson, co-founder of Gwe Cambrian Web, continues our guest series by sharing powerful SEO techniques to boost online visibility. Covering key topics from keyword research to local SEO, this guide is ideal for businesses ready to take their website to the next level. Start implementing these steps and watch your traffic grow!

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Design Tips, Guest Blogs, Tips & Tricks Gillian Jones Design Tips, Guest Blogs, Tips & Tricks Gillian Jones

Web copy or web design - which should come first?

Web design and copy are equally important, but should one come before the other? In this guest post, conversion copywriter Gillian Jones explains why creating web copy first often results in more effective websites, improving SEO, navigation, and conversion rates. With a strong relationship between designer and copywriter, copy-first development ensures your brand story flows smoothly from one section to the next. Gillian shares key insights for making your website both user-friendly and Google-friendly, including tips for using wireframes and templates that make copy integration seamless.

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Design Tips, Branding, Tips & Tricks Amy Walters Design Tips, Branding, Tips & Tricks Amy Walters

Design tip #1 - when choosing fonts, less is more

In design, font choice is key to making a lasting impact. Our first design tip tackles why “less is more” when selecting fonts, recommending no more than two per design to keep your visuals clean and effective. We explore pairing bold serif fonts with simpler ones for balance, and emphasise choosing unique but accessible fonts to make your brand memorable. With thousands of fonts to pick from, it’s tempting to use many, but fewer, well-matched fonts can actually strengthen your brand identity. Follow these top typography tips to create designs that are both professional and easy to read!

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About Us, Branding, Tips & Tricks Amy Walters About Us, Branding, Tips & Tricks Amy Walters

Does your branding mean something special to you?

Every brand has a story, and for Bloom Creative, it’s one rooted in family, creativity, and resilience. Founder Amy Walters shares the personal inspiration behind her brand’s name, colour choice, and core values, each a tribute to her grandmother. From the memorable purple hues to the concept of "blooming" as a symbol of growth, Bloom Creative’s identity is as much about transformation as it is about honouring legacy. What’s the story behind your branding? Does it reflect your journey, values, or someone who inspires you?

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