The Bloom Blog
4 tips to make your business blooooom
September is a perfect time to reflect and plan for your business's growth. Explore these four tips, from reconnecting with your mission to creating space for creativity, to help your business bloom as we approach 2025.
Friend or foe: the impact of AI on creating websites
Is AI a game-changer or a challenge for web designers? In this guest post by Lucian Chevallier, we explore how AI can enhance website creation, offering tools for rapid prototyping, idea generation, and customer engagement. Lucian also highlights the risks of overreliance on AI, reminding us to blend human creativity with technological advancements for the best results.
7 tools to enhance your designs and improve your workflow 🙌
In this fast-paced world of business, every tool that saves time and enhances quality is a game-changer. Here are seven helpful tools designed to improve your workflow and make an impact, whether you’re refreshing your brand, tackling design tasks, or staying organised. From AI-driven colour palette generators like ColorMagic to the flexibility of Canva’s Bulk Edit feature, each of these tools has a unique superpower to offer your business. Have you tried any of them yet?
3 ‘Golden’ rules for your own rebrand
Earlier this week, Tate & Lyle (now owned by American Sugar Refining Inc.) revealed their new branding for Lyle’s Golden Syrup. If you haven’t seen the buzz yet, in short: the new lion icon has caused up‘roar’ amongst loyal customers and followers…
Building your Business Story
Are you working on your business or just living in it? Michelle Smith offers a quick win to enhance your brand strategy by creating your business story. This essential exercise helps forge human connections, boosts brand recall, and sets you apart from competitors. Dive in and discover how a captivating narrative can transform your business journey!
Revolutionise Your Workday in 2024: 8 Strategies for Streamlined Success
Start your 2024 with a bang! Emma Read shares 8 transformative strategies to revolutionise your workday, empowering you to work smarter, not harder. Learn how to set clear goals, implement time-blocking, streamline communication, and more, to elevate your productivity and success. Embrace the new year with effective tools that make your workdays fantastic!
Spreading cheer: unwrapping the benefits of social media during Christmas 🎄
In this post, Michelle unwraps (see what she did there? 😉) the benefits of sharing on and utilising social media during the Christmas season.
Creating connections through brand photography
Amy Kolsteren, a passionate brand photographer based in Folkestone, shares insights into how brand photography fosters meaningful connections with clients. Explore her top tips for shoot day preparation, ideas for using images effectively, and ways to encourage authentic self-expression in your brand imagery.
12 Top Tips for Business Owners
On 7th November, Bloom Creative turned one year old 🥳 🎈 and to celebrate 12 months of Bloom, founder Amy Walters has put together 12 top tips (you could consider them lessons she’s learnt) for business owners.
Dive Deeper into SEO
In the last post, Kerry shared what SEO is, why SEO is important, and shared her 6-step SEO strategy with us. In this post, she dives deeper into some of these steps to help you help your website reap the rewards in the search engine results.
SEO in Six Steps
Kerry Ferguson, co-founder of Gwe Cambrian Web, continues our guest series by sharing powerful SEO techniques to boost online visibility. Covering key topics from keyword research to local SEO, this guide is ideal for businesses ready to take their website to the next level. Start implementing these steps and watch your traffic grow!
Top 5 videos every business should have
Video content is a powerful marketing tool, and these five essential types—from testimonials to explainers—can help any business stand out. NDH Productions' Nikita-Dean Hart explains how each video supports your business goals year-round.
Design tip #3 - make the important stuff stand out
Graphic design isn’t just about creating something beautiful—it’s about guiding your audience through information. This post shares practical tips on how to build visual hierarchy so that the most important parts of your design always get noticed first.
How to double your website’s conversion rate without more traffic
Tom Garfield of Brand New Notebook shares strategies to turn more website visitors into leads without driving additional traffic. From slow loading times to unclear navigation, identify and fix the leaks in your website to convert more of your existing visitors.
Strategy made easy for business owners
Louisa van Vessem shares actionable tips for building strategy into your business, even if “strategy” feels daunting. Learn how to prioritise, focus, and align actions with your long-term vision in this guest post.
The Power of Authentic Storytelling in Business
In this guest post, Karen Thatcher explores the art of authentic storytelling in business. Learn how sharing your unique journey, values, and purpose fosters connection, loyalty, and trust with your audience.
Design tip #2 - really know your branding
In this post, we dive into branding essentials to help your business stand out. From curating your colour palette and fonts to defining your image style, we offer practical tips for crafting a powerful brand presence.
Web copy or web design - which should come first?
Web design and copy are equally important, but should one come before the other? In this guest post, conversion copywriter Gillian Jones explains why creating web copy first often results in more effective websites, improving SEO, navigation, and conversion rates. With a strong relationship between designer and copywriter, copy-first development ensures your brand story flows smoothly from one section to the next. Gillian shares key insights for making your website both user-friendly and Google-friendly, including tips for using wireframes and templates that make copy integration seamless.
Design tip #1 - when choosing fonts, less is more
In design, font choice is key to making a lasting impact. Our first design tip tackles why “less is more” when selecting fonts, recommending no more than two per design to keep your visuals clean and effective. We explore pairing bold serif fonts with simpler ones for balance, and emphasise choosing unique but accessible fonts to make your brand memorable. With thousands of fonts to pick from, it’s tempting to use many, but fewer, well-matched fonts can actually strengthen your brand identity. Follow these top typography tips to create designs that are both professional and easy to read!
Does your branding mean something special to you?
Every brand has a story, and for Bloom Creative, it’s one rooted in family, creativity, and resilience. Founder Amy Walters shares the personal inspiration behind her brand’s name, colour choice, and core values, each a tribute to her grandmother. From the memorable purple hues to the concept of "blooming" as a symbol of growth, Bloom Creative’s identity is as much about transformation as it is about honouring legacy. What’s the story behind your branding? Does it reflect your journey, values, or someone who inspires you?