Graphic design isn’t just about creating something beautiful—it’s about guiding your audience through information. This post shares practical tips on how to build visual hierarchy so that the most important parts of your design always get noticed first.

Tom Garfield of Brand New Notebook shares strategies to turn more website visitors into leads without driving additional traffic. From slow loading times to unclear navigation, identify and fix the leaks in your website to convert more of your existing visitors.

Step into the world of logo design with Team 3 as they craft a brand for Skyview Safari Park. In this student workshop, they developed a logo to represent the immersive, interactive experiences of this zoo, blending adventure with conservation awareness.

In this branding workshop, students took on the challenge of creating a logo for Aqua Adventure Golf, a new underwater-themed mini-golf experience. With colours inspired by the ocean and playful elements, their design captures the fun and adventure that awaits at this unique course.

Imagine a day spent with 25 budding creatives, each designing a brand logo from scratch. In this workshop, students developed eco-friendly logos for The Sustainable Sweet Shop, combining sustainability with vibrant design. Discover how they created concepts that capture the brand's commitment to indulgent, responsible treats.

Louisa van Vessem shares actionable tips for building strategy into your business, even if “strategy” feels daunting. Learn how to prioritise, focus, and align actions with your long-term vision in this guest post.

In this guest post, Karen Thatcher explores the art of authentic storytelling in business. Learn how sharing your unique journey, values, and purpose fosters connection, loyalty, and trust with your audience.

In this post, we dive into branding essentials to help your business stand out. From curating your colour palette and fonts to defining your image style, we offer practical tips for crafting a powerful brand presence.

Web design and copy are equally important, but should one come before the other? In this guest post, conversion copywriter Gillian Jones explains why creating web copy first often results in more effective websites, improving SEO, navigation, and conversion rates. With a strong relationship between designer and copywriter, copy-first development ensures your brand story flows smoothly from one section to the next. Gillian shares key insights for making your website both user-friendly and Google-friendly, including tips for using wireframes and templates that make copy integration seamless.

In design, font choice is key to making a lasting impact. Our first design tip tackles why “less is more” when selecting fonts, recommending no more than two per design to keep your visuals clean and effective. We explore pairing bold serif fonts with simpler ones for balance, and emphasise choosing unique but accessible fonts to make your brand memorable. With thousands of fonts to pick from, it’s tempting to use many, but fewer, well-matched fonts can actually strengthen your brand identity. Follow these top typography tips to create designs that are both professional and easy to read!

Every brand has a story, and for Bloom Creative, it’s one rooted in family, creativity, and resilience. Founder Amy Walters shares the personal inspiration behind her brand’s name, colour choice, and core values, each a tribute to her grandmother. From the memorable purple hues to the concept of "blooming" as a symbol of growth, Bloom Creative’s identity is as much about transformation as it is about honouring legacy. What’s the story behind your branding? Does it reflect your journey, values, or someone who inspires you?

Bloom Creative’s founder, Amy Walters, has been awarded Runner-up Young Businesswoman of the Year at the 2023 Kent Women in Business Awards. This recognition celebrates Amy’s achievements in growing her creative business, Bloom Creative, and her ongoing dedication to the Kent business community. The news comes on the heels of her Young Digital Woman of the Year 2022 win, underscoring Amy’s rising influence and success as a young entrepreneur in the digital space. Read on to discover Amy’s journey and her vision for the future of Bloom Creative.

Considering a colour refresh for your brand? Choosing new brand colours can be an exciting way to update your business identity. Whether it’s part of a full rebrand or a simple refresh, this post covers seven essential things to think about. From understanding the reason behind the change to exploring colour psychology and professional support, we’ve got practical advice to help you make informed decisions. Get inspired and bring new energy to your brand with our colour refresh tips.

Amy Walters, founder of Bloom Creative, proudly took home the Young Digital Woman of the Year award for 2022. Her achievements and dedication to the digital space were celebrated at the prestigious Digital Women Awards in London. Amy’s success follows her recent rebranding of Bloom Creative, a full-service design agency known for helping clients flourish through engaging design and print services. Find out more about Amy’s journey, her exciting plans for Bloom Creative, and her vision for the future.